Alper Şengül graduated from the Mechanical Engineering Department of Paderborn University in Germany and earned his master's degree from the same department. He joined the BSH Home Appliances Group in 1999 as a Planning Manager and held various roles in areas such as commercial marketing, brand marketing, and sales. At BSH’s headquarters in Munich, he took on responsibilities in sales control and regional brand management for Asia, CIS, and North Africa. From 2018 to 2024, he served as the CEO of BSH Home Appliances Group in South Africa and Sub-Saharan Africa. On January 1, 2024, Şengül was appointed as the CEO of BSH Türkiye.

BSH Türkiye, operating under the Bosch, Siemens, Profilo, and Gaggenau brands, employs approximately 9,000 people. Additionally, it manages the world's largest production facility within the BSH Group, located in Çerkezköy, covering an area of 550,000 square meters. With this facility, BSH Türkiye operates across five different product groups, producing approximately 7 million units annually.